Rich Lusk is President of Beverly Financial Group, Inc. He has been working as a financial advisor for over 29 years. Rich works with individuals, many of whom are business owners, which also requires him to be versed in employee benefit planning, business succession planning as well as investment, insurance and retirement planning.
Rich has built his practice by providing holistic and personalized planning solutions. His clients rely on him to provide the analyses required to make important financial decisions.
Rich has achieved a high level of knowledge and experience in the field as indicated by his designations as a CERTIFIED FINANCIAL PLANNERTM professional and Chartered Financial Consultant. He is also registered and licensed as a full-service investment and insurance professional.
Rich lives in the Beverly neighborhood of Chicago with his wife and associate, Belinda, and their three daughters. Rich is active in the Financial Planning Association and the South Suburban Estate Planning Council. In his spare time he is an active board member for the Beverly Arts Center and enjoys golfing.





